We visited some local businesses that want people to do just that- stay local and shop local during the holiday season.
Jan McDowell owns 'A Touch of New York,' a small boutique that sits right on Main Street in historic downtown Prattville.
"I've been here in this location for 5 years. I have a lot of one-of-a kind fashion accessories, ladies apparel, lots of jewelry made by Alabama artists," she says.
She says although her boutique can't compete with the big box stores, she can offer something they cannot...a shopping experience with a personal touch.
"I love the fact that I know my customers. I know their names, I know what's going on in their lives. It's just knowing the customer, knowing what's going on and how I can help them personally," McDowell says.
With the holiday season underway, Prattville Mayor Bill Gillespie Jr. wants to stress the importance of Prattvillle residents staying within city limits to spend their money.
"Small businesses actually employ more people, generate more sales tax revenue... which the sales tax dollars go back to you're public safety, you're infrastructure. So it's very important for your community," Mayor Gillespie says.
And although the Prattville economy has been in a slump, Mayor Gillespie says it is now headed in the right direction.
"The Prattville economy seems to be doing fine. We're not really as great as we'd like to be but we're pretty level, which now a days is good," says Mayor Gillespie.
Some local residents, like 67 year native David Hollon are eager to see Prattville's economy turn around for the better.
"We need to shop local for the economy of Prattville and help our businesses in Prattville grow. If you go to Montgomery and spend your money there you're not helping Prattville," says Hollon.
The Mayor told us it is still too early to know whether this years' Small business Saturday was more successful than years past but he did say every time small businesses are recognized, it is good for the city.