All-Star Week To Bring Revenue To Montgomery Businesses


By Amanda Wade

Alabama High School Athletic Association's All-Star week kicks off Monday.

With hundreds of the state's best high school athletes competing in Montgomery, some businesses say they are hoping to cash in on extra customers.

Officials with the Alabama High School Athletic Association say all-star week is the largest event every year in Montgomery. More than 5,000 coaches and administrators are expected at the conference, and nearly 375 athletes are playing throughout the week.
Downtown Montgomery restaurant employees say some are nearly doubling their staff for the entire week, "Every shift, with service, 9 [employees are scheduled] everyday. This week we'll probably have anywhere from 15 to 17 people that's ready," says Bridgett Rose, a Dreamland BBQ employee.
But for restaurants that are few exits away from downtown, they tell us the AHSA All-Star week is not affecting their business, and they are not changing any staffing patterns. 
All employees we spoke with say they would like to see many more events like All-Star week come to Montgomery because they believe it could create more jobs in the community.
The 55th North-South Football Game will be played at Cramton Bowl this Thursday. Kickoff is set for 7 p.m. Tickets are five dollars.