Rutgers University fired head basketball coach Mike Rice Wednesday after a video surfaced showed him being abusive toward players.
The video ESPN uncovered was shot between 2010 and 2012 showing him kicking players, throwing balls at them and yelling homophobic slurs.
It's something coaches are known for-- yelling and trying to motivate their players.
But area coaches agree Rutgers Coach Mike Rice went way too far.
"When you talk about putting hands on and throwing balls at kids, that's a bit much. Sometimes as coaches we get just as frustrated and tend to say some things but not go overboard. You can go there to the line, but just don't cross that line," said Carver High Head Boys Basketball Coach James Jackson.
Jackson says "that line" can come at different places for different players.
But you need to know the limits.
Faulkner University men's basketball coach Jim Sanderson agrees.
"You don't know all what is going on at home. Some things affect people in certain ways, but if it's been a pattern, things need to be addressed. Student athletes sometimes cross the line as well. So we are all accountable for what we do and say," said Sanderson.
And now Rice is owning up to his actions.
"There is no explanation for what's on those films because there is no excuse for it. I want to tell everybody who's believed in me.... That I'm deeply sorry for the pain and hardship that I've caused," Mike Rice told reporters Wednesday.
It's pain and hardship that can be felt by coaches at all levels.
"It puts a sour taste in your mouth because in our profession kids look up to us. We want to give them the most positive influence and keep them going and thinking about being positive in life and those type things," said Jackson.