Today is the first fully-loaded day of football. While some are embracing their school colors, businesses are hoping to see a lot of green.
Decalled cars, fan gearn and good food. They're all the signs of football season. And while it's a favorite time of year for many Alabamians, businesses aren't complaining either.
"Oh yeah. Like late July, you can already tell excitement is in the air. Everybody is getting ready. And by mid August, we're a lot busier. Business picks up. And you hear people talk about how we're going to do this season, so it's really exciting," Said Bama Fever empolyee, Stephanie Munroe.
While fans show their spirit year-round, places like Bama Fever say they rely on football season to make ends meet.
"Well of course, you have to have your new t-shirts every season, so you have to go buy three or four," Said Bama Fever shopper, Patty Self.
But the slow economy isn't stopping fans, like Self, from indulging in football fever, which is just what local businesses need to reel in the green.
"So I go buy three or four all for my children and I buy them each two or three new t-shirts." Said Self who says she absolutely sees herself spending more money during football season.
Restaurants and sports bars, like Baumhowers, are also feeding off of the economic touchdown. Eighty "To-Go" orders in less than four hours -- which is more than double usual sales.
BITE 13:12-25:05 Jeremy Hutchins Baumhowers Hospitality Manager
"With both games going on pretty much the same time, we expect the dining room to be completely full... certain standing room only at the bar. I'm pretty sure there'll be people at the front door dying to get in to get a table," Said Baumhowers Hospitality Manager, Jeremy Hutchins.
It might be the first game of the season, but businesses expect even more fans to make purchases throughout the season.