How big is high school football in Alabama?
"It's very important within the state. It's probably second to Texas, I guess," said Gus Ethridge, a football fan.
No one knows better than the businesses who get a boost from the season.
"Probably at least 30 percent higher this time of year than it is the rest of the time," said Stacy Taylor with Taylor Athletic Wear.
TA Wear prints supplies for dozens of schools. Taylor says this is the busiest time of the entire year. So he's giving his 30 employees extra shifts and running the printers seven days a week.
"Like the booster club and stuff like that they come to order stuff for fundraisers to generate money for the programs and also you have the cheerleaders and the band that comes by and they order a lot here in the area," said Taylor.
Restaurants see an impact, too. Especially those that cater to fans and their families like Coaches' Corner in Wetumpka. Loryn Driggers has worked in the restaurant business for years and says you always know when the season is here.
"Definitely so. The locals coming in, it gives us a good amount there, supporting our community and they support us back," she said.
So why are fans willing to shell out all that extra cash for their teams?
Ethridge says the answer is simple. "Just spirit. Spirit of the game. Spirit for the school."