ALFA Kicks Off DRV NOW TXT L8R Campaign


By Morgan Hightower

Car accidents are the leading cause of deaths among high school students, and its chances of happening are magnified when a cell phone enters the equation.


ALFA insurance and state educators are starting a campaign to stop teenagers from texting and driving.


ALFA Drive Smart is a contest where Alabama students make a video discouraging distracted driving.


It will educate students of the dangers of texting and driving, so they don't become part of the growing statistic.


"The students that are driving today have many distractions, and this effort is one that i think will save lives, it is the most critical thing we can do - protect our students,” said State School Superintendent, Dr. Joseph Morton.



This contest starts January 1st and ends March 31st.


Prizes for the winner may include cash, a IPad, IPod Nano, or IPod Touch.


More information is available here.


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Erik Wood said on Friday, Dec 17 at 10:40 PM

I think this effort will help drivers get the message. It has to start with the end user, the driver...deciding not to partake in distracted driving and this will help drive that message home. I also decided to do something about teen (and adult) texting and driving after my three year old daughter was nearly run down right in front of me by a texting driver. Instead of a shackle that locks down phones and alienates the user (especially teens) I built a tool for teens and their parents called OTTER that is a simple, GPS based, texting auto reply app for smartphones.. I think if we can empower the individual then change will come to our highways now and not just our laws. Erik Wood, owner OTTER LLC OTTER app

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Matthew said on Wednesday, Feb 9 at 9:19 AM

CBS7 started txting while driving

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